Marketing manager program

Planning, implementing and improving promotional and lead-generation campaigns. Preparing marketing materials for digital and in-print advertising. Measuring, evaluating and providing analyses on results of marketing campaigns.

Preparing reports to communicate results and success of campaigns to marketing directors, vice presidents or CMOs. As a marketing manager, you're not only responsible for contributing the same level of work as a marketer within the team, but you also need to have the necessary skill set to execute and ensure these marketing campaigns are successful.

Marketing managers are required to have a college degree in addition to ample experience working in business, marketing and advertising as well as a proven track record for effectively leading teams and executing marketing strategies.

In order to work toward a career as a marketing manager, you can take the following steps:. Employers require marketing managers to have a bachelor's degree in marketing, advertising, business, communications or another related field at the very least.

Having a bachelor's degree is almost always helpful in obtaining a job because employers view these degrees as a testament to your dedication and understanding of current marketing practices and trends.

Recent graduates typically start in entry-level positions, like a social media marketer or content marketer, and earn advancements that help them advance to the marketing manager role, although internships may be valuable work opportunities to apply for as well.

That being said, it's essential to stand out in any workplace in order to gain impressive recommendations and the skills needed to successfully compete with other candidates. No matter the position, take on additional responsibilities in the workplace, like leading team planning sessions, acting as the liaison between teammates and the marketing director and working on projects that may be outside of your role's specific responsibilities.

Companies want marketing managers who think outside the box and have the track record to prove the value they can contribute.

While a bachelor's degree offers a basic understanding of marketing and the strategies employed, it's also important to gain hands-on experience with current marketing tools or emerging tools.

Being familiar with automation tools, marketing analytics software and search engine optimization SEO tools can make all the difference in an application. You can start by researching which tools seem to be leveraged most often in the marketing teams at top companies. Skills like communication, problem-solving, creativity, decision-making and organization are important to cultivate as a marketing professional.

You can develop communication, planning and collaborative skills by sharing ideas and requesting input from coworkers. With more feedback, it's just a matter of making the necessary adjustments, applying new lessons and looking for new opportunities to go above and beyond expectations. It's also important to acquire leadership skills in order to be an effective manager. In the marketing field, many employers look for proof of skills and talent before hiring an employee.

Through the various positions a prospective marketing manager acquires, they can build a portfolio of case studies detailing the planning process, execution and subsequent results of each campaign they've worked on. When a candidate can prove that their marketing strategies have helped an organization increase revenue and attract more customers, it makes a great impression on employers.

Certifications offer marketers the opportunity to get a more in-depth look at various aspects of marketing while receiving proof of completion in the process. Several certification options to consider include certifications in marketing tools and software, inbound and outbound marketing certifications and certifications in specialty marketing areas such as content marketing or social media management. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected class.

Leadership competencies Advances Racial and Social Justice Actively works toward the elimination of racism and social oppression; utilizes culturally responsive practices and processes to achieve equitable student outcomes.

Drives Vision and Purpose Participates in the creation of and executes a vision for student-centered flexible, multimodal, inclusive delivery of instruction and services. Drives Engagement Initiates and drives authentic exploration and engagement cross-departmentally to arrive at collaborative solutions that lead to student success.

Accelerates Agility and Innovation Analyzes systems, policies and practices and commits to continuous program improvement through the strategic use of culturally responsive data.

Builds Partnerships Partners to solve problems, adapts communication and approaches, supports healthy conflict, and develops strong relationships with associated areas to advance institutional goals. Our mission To support student success by delivering access to quality education while advancing economic development and promoting sustainability in a collaborative culture of diversity, equity, and inclusion. Work closely with product marketing on mapping marketing database segmentation to personas.

Ensure all Marketo programs are linked to salesforce. Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team. Facilitate a marketing program retrospective following completion of each marketing program. Create email and landing page split tests to improve the team's understanding of what subject lines, headers, images, copy, and calls-to-action are most effective.

Work with our marketing and sales teams to become a specialist on the company's lead funnel - from web visitor to customer and everything in-between. Participate in marketing technology evaluation.

Document all processes in the handbook and update as needed. Requirements Excellent spoken and written English. Deep empathy for our audience of developers and IT leaders. Our community is changing the world, and you want to help accelerate their success through relevant, useful communications. You are obsessed with making customers happy. Power user of marketing automation software Marketo preferred. Power user of CRM software Salesforce preferred. Experience working in a B2B software marketing team.